1. Creative blog headings. This is pretty important since I know I'm personally drawn into a post that includes an interesting or funny heading.
2. Make sure to hyperlink what you are addressing. Realize somethings don't really need to be hyperlinked (especially if mentioned 10 different times) such as Facebook, because people already know enough about that site (and probably have their own). Perhaps hyperlinking when first introducing a subject or site is the best, especially if its going to mentioned numerous times.
3. Use pictures and other media (especially videos) sparingly. Most of the time I won't watch a embedded video because I'd rather read and just get to the point. Also, many videos now include 30 second commercials before the actual content starts. Pictures and other media can also take away from your actual content if you use them too much.
4. Always try to break up your text with bullets, pictures or something entertaining. #3 states use sparingly. But make sure you use something to keep your audience entertained. A picture to break up text usually works. Subheadings and bullets work too if you want to draw your reader to a specific area. Adding color (but not too much!) also helps.
5. Make sure to structure and organize your blog accordingly. Nobody wants to go searching all over your page for a specific post. Blogs should be organized in a consistent manner so readers can differentiate between posts.
Much of this doesn't make as much sense as it should... For instance, you say that one should "make sure to hyperlink," but in nearly the same breath you say, "realize some things don't really need to be hyperlinked."
ReplyDeleteI suppose what I am saying is, I wish you had paid much more attention to this important post.